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Nfl play by play data feeds9/12/2023 Limited alternatives to official NFL data The NFL might not allow books to advertise around those games unless ops take the official data feed.įinally, multiple states legally require books to use official league data. Other sportsbooks have partnerships with individual NFL teams that likely tie them to official data.Įlsewhere, operators also have deals with the TV networks that show NFL games like NBC, CBS and Fox. Such is the power of the NFL.įanDuel, DraftKings and Caesars are official partners of the NFL, and therefore are bound to use official data. However, operators might have no choice but to pay up. Brand-new data integrations typically take two to three months, meaning time is potentially getting tight. Genius has yet to announce any clients for the data feed, even as the season draws closer. “It seems they want 4% of pre-match revenue just for the use of NFL logos,” a source said. Operators are particularly opposed to paying for pre-match data when most trade their own pre-match lines. Genius declined to comment when approached on multiple occasions by LSR. That includes advertising and engagement tools to find and keep players, Genius recently said. Genius has offered other services in its data deals to help justify the premium pricing. “They are charging 4x for the same dataset.” “They don’t really have anything new,” said another operator exec. “Just because made a bad deal, does not mean we are going to bail them out,” said the source. One operator source, speaking on condition of anonymity, said his company balked at the increase when the promised product was not yet noticeably different. That’s approximately four times the 1.5% that Sportradar, the previous official data provider, was charging. The company is asking for around 4% of operators’ pre-match NFL betting revenues and 6% of in-play, according to industry sources. That cost is now being passed on to operators. That is a huge chunk, considering US sportsbooks made $278 million in NFL betting revenues in 2020, according to state-by-state data. The deal was worth a reported $120 million a year over six years, with half paid in stock warrants. But it paid handsomely for the opportunity thanks to a competitive bidding process. Genius Sports won the rights to distribute official NFL data back in April. īut this year there’s a new wrinkle to contend with: soaring official league data costs. That should be an unquestioned positive for US sportsbooks. The NFL season is less than two months away.
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